3/10/2023 0 Comments Tag manager![]() ![]() Google Tag Manager, being a tag management tool, is unable to give such knowledge. How many people abandoned their shopping carts?.What are the best-selling items at your store?.Which marketing channel generated the most leads for your website?.In the previous seven days, which goods were most popular?.What were the most popular sections of your site?.How much money did your website make in the previous 30 days?.Google Analytics enables you to ascertain the following: Here are the significant differences in detail. In other words, these technologies are not designed to be utilized in isolation, but rather in conjunction with one another in order to optimize your actionable web insights. Google Analytics and Google Tag Manager are two distinct tools with distinct functions. In addition to identifying the most popular sources of user activity, it can provide valuable information about the effectiveness of a company's marketing initiatives and campaigns, keep tabs on how customers complete tasks (such as making purchases or adding items to their shopping carts), identify trends and patterns in customer behavior and gather demographic data.ĭifference Between Google Tag Manager And Google Analytics The performance of a website and information about its visitors are monitored and analyzed using Google Analytics. Google Analytics is a free web analytics service that offers basic analytical tools and statistics used for search engine optimization (SEO) and marketing. Using this program, you won't have to deal with this tedious and irritating procedure. Changing one line of code often necessitates altering all of the other lines of code on a website. By monitoring all of the scripts that you use on your website, you may save time and money by not having to hire an expensive web developer. It’s not perfect but work well and with a large number of page views, the library and the code of this article are not an “hello world” demo but real code that run in production, if you are interested to contribute to this project contact me directly on GitHub repository:, pull requests and contributors are welcome! If this article and the NPM package was useful to you please clap on Medium and star on GitHub.Google Tag Manager is a fantastic and handy tool that may assist you in collecting and organizing analytical data so that making choices about your website is simple and you have all you need at your disposal. ![]() This article and the reference examples are inspired by real projects that runs in production the first implementation of the angular-google-tag-manager was a service in a huge Angular project that I contributed to, then I decided to move it to an NPM public package to reuse it in other projects and share it with other developers. The official documentation is quite good, you can start here with the analytics configuration. In many companies GTM is the main tool to build a bridge between developers and “marketing guys”, if you are in this situation this article is enough for you, if nobody in your company has the skillset to manage GTM you will need a deep dive in his configuration. This article is all about the application and the code, Google Tag Manager is a very advanced tool and needs a proper configuration, and it’s not an easy job. Install and configureįirst of all install angular-google-tag-manager $ npm install -save angular-google-tag-managerĪfter installing it you need to provide your GTM id in ‘ src/’ In this tutorial we will use a library made by myself called angular-google-tag-manager to made simple the GTM set-up ad the push of custom events. The main repository is the library that we will use in this tutorial. For more information see the quickstart of an angular project. Reference repositoryĪ working example of the angular base project that we will use as example is available at:, it is a simple Angular project generated with angular CLI with the command “ ng new”. In this tutorial we will explain how to properly include GTM scripts in your Angular application by using a dedicated library and how to send back data that GTM will forward to Google Analytics. GTM is a great tool for allowing marketing specialists to work on a site/application without affecting the codebase and deploy a new version of the site for every marketing automation intervention. Google Tag Manager is free tool from Google that allows you install and manage tags (scripts, tracking pixels, cookie handlers ecc.) on your website without having to modify the code. ![]()
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